Welcome to How About This? Group—Where Every Idea Finds a Home!
At our core, we believe in the boundless potential of human creativity. From the spark of an idea to the thrill of making it a reality, we champion ingenuity, sustainability, and the courage to embrace the impossible. We thrive in uncharted territories, daring to dream big and make the unimaginable a reality.
Our Mission
Our five guiding principles shape everything we do:
- Ingenuity: We don’t follow trends—we create them. Innovation is our heartbeat, and we pride ourselves on finding unique solutions to challenges.
- Sustainability: Every step we take considers tomorrow. We balance bold ambition with responsibility, ensuring a future for generations to come.
- Doing the Impossible: Obstacles are just opportunities in disguise. We excel where others hesitate, thriving in the face of doubt.
- Diversity: Great ideas come from diverse voices. Inclusion isn’t just a checkbox for us; it’s the foundation of our success.
- The Business of Fun: We believe work should never be boring. From our products to our culture, we inject joy and creativity into everything we touch.
You can find out more about this over at the Our Values page.
Our Philosophy
At How About This? Group, no idea is ever a bad idea—especially in the blue sky stage. We celebrate curiosity and boldness, and we’re never afraid to take a risk.
We know what it feels like to be underestimated, to hesitate before asking a question, or to have your voice ignored. That’s why we’re building a culture where every voice matters. Whether you’re pitching a groundbreaking concept or simply pointing out a better way, your input is not just welcome—it’s essential.
This isn’t a place where you have to fit in or fight to be heard. This is where you belong.
What We Do
From e-commerce to technology, design to storytelling, How About This? Group turns ideas into impact. We’re dreamers, doers, and disruptors, united by our passion for pushing boundaries and creating something extraordinary.
We’re not afraid of bold moves, big dreams, or even a little bit of chaos—because that’s where the magic happens. Explore our brands to find out more!
Join Us
Whether you’re a collaborator, a creator, or just someone with a wild idea, we’re here to listen, learn, and grow together. Let’s make the impossible possible. Ask yourself one question… How About This?
We’re always looking for our next big idea, and we know that we need pioneers, dreamers, risk-takers, and those who believe in the impossible to get it done. If this sounds like you, check out our Careers Hub here!